Welcome to 2010...

Welcome to the New Year --- hope things have started off well for you … and that 2010 will see you landing some truly significant sponsorships!

We're heading into the final month leading into our annual event, the National Sports Forum. This year we'll be taking the show to Baltimore – with an expected audience of somewhere in the 600-700 range. This is, as you might imagine, a crazy month for all of us at the Forum as we do our best to tend to all of the final details. You have to be extra careful as this is when things can start to slip through the cracks.

For us – most of our sponsorship selling for the coming Forum is finished. Now it's time for us to focus on the activation of our sponsorship programs. We'll re-check all of our sponsorship agreements – make sure we haven't forgotten anything or left anything out. Our goal is to always deliver more than what the sponsor was hoping for – but at the very worst, you don't want to overlook delivering all the things you promised.

We'll be covering the final steps leading up to the 2010 NSF in this month's blogs. Things are coming together nicely – should be a lot of fun!

Auld Lang Syne

And then there was one (week) left standing! Hard to believe that we're already to the tail-end of 2009, but as we start to put the "wraps" on this year --- here's wishing you and yours a very wonderful New Year!

This is a time of year when a lot of folks sit down to set goals for themselves in the coming year. So while you're at it … why not add a sponsorship sales goal to that list?

There's no time like the present to set your course for your desired destination. And nothing says you have to make that journey alone. So definitely -- why not make plans to bring a sponsor (…or two … or three…) with you as you teach to, write to, speak to … and market to … your readers, customers and audiences?

Godspeed to you in 2010 --- and farewell to a wonderful 2009. Happy New Year!