Half Full….Half Empty – You Decide

In my last blog, I kicked off a "series" on what our 2010 "Nifty 50" had to say about their sponsorship spending budgets for the coming year, and as you'll recall – the news wasn't good. In fact, as I noted – in the fifteen years since we started the bi-annual NSF Corporate & Industry Survey, this is the worst forecast we've ever seen. Fully 25% of our "Nifty 50" (fifty of the top corporate sponsors in the US…), flatly admitted that they'll be investing less in their sponsorships in 2010 than they did last year. (And we know that last year was a sobering stretch…)

So if you're a doom 'n gloomer – than we've given you fodder for saying that the glass is half-full. However, for the optimists out there – that means that 75% of our "Nifty 50" are planning on spending "As Much … or More" on sponsorship in the coming twelve months.

The one point that came out time-and-time again is that there is money out there to be spent on sponsorship. The corporates clearly recognize that sponsorship is a great way to present, promote and tie their product/services into their key, target market.

So next up --- on Thursday's blog, I'm going to start giving you the "inside edge" – tips from our Nifty 50 on how you can stand apart from the others and get the deal.

See you back here on Thursday….