What Are YOU Lookin' At?

You know those movies where the "hero" finds himself (or herself) in a situation where one of the bad guys (…looking for a fight…) glares at our hero and growls, "What are YOU lookin' at?" As if daring the hero to start something.
Well … when it comes to sponsorship – we'll let you be the "hero" … and you definitely should be looking to start something! So let me ask you, "What ARE you looking at…?"
What magazines are you reading … what events are you attending … what TV shows are you watching? I ask you because chances are -- what interests you might very well interest your audience members, readers and/or your attendees. So…who's advertising on these programs or at these events? Is there a Program you can look through? If so – do it. If you're at a sporting event, who are the companies advertising on the dasherboards, outfield fence or sidelines?
These are obviously companies that see value in being "tapped into" the types of events, programs, meetings or magazines that appeal to you. Jot them down and do a little digging. (And don't overlook the competitors of these advertisers. Chances are … Pepsi is interested in the same types of consumers as Coca-Cola is, right? And so is 7-up, Dr. Pepper and Hanson's sodas.)
There're all kinds of possibilities out there – so, what are YOU lookin' at…?