Is It Hard To Find Sponsor's?

A couple days ago I had the pleasure of being interviewed by James Malinchak for his upcoming monthly CD recording that will be sent out to some 500 members of his Inner Circle group. James is the president of James Malinchak International, Inc. – a professional speaker as well as a professional speaker trainer. I've taken part in one of his 'Speaker’s Secrets" seminars and for my money – he's exceptional at what he does. I'd encourage anyone in the market for a top-notch motivational speaker (… or anyone interested in becoming a professional speaker), to stop by his website at: www.malinchak.com.

Anyhow – one of the benefits of being a member of James' Inner Circle is that each month he puts out not only a first-rate newsletter, but also a CD in which he interviews one of his members or acquaintances on their particular field of expertise. In my case, our interview was all about sponsorship.

During the interview – you could tell that James "got it". He definitely understood the many various values that come with incorporating sponsors and sponsorships into one’s "product". However, as we started the interview, James brought up three "concerns" he had going in about sponsorship, and I wanted to take today … and the next couple of days … to address each of these three concerns as I'm pretty sure they might be concerns you're thinking about as well. Shall we?

James' first concern was:

"Is it hard to find sponsors?"

Honestly – it’s really not. As you get better at presenting what it is you "have" (your group of loyal readers, followers or members…), the easier it becomes. (In fact, don't be surprised if they start looking for you!)

The reason is simple: companies very much need to get out in front of … and stay out in front of their core, target prospects. These "prospects" are those consumers that are the most inclined to purchase their products or services. These are the folks that are most in need, or desire, for what the company has to offer.

You need only suitably demonstrate to prospective companies, businesses and establishments that you have exactly what it is they’re looking for … and the rest will come naturally.

So don’t "look for sponsors" – look instead for companies that offer up the goods or services that your audience wants. Canvas your herd – ask your members specific questions as to what it is they need. What are their "commonalities"? Then find the companies, and categories of companies that provide the things your group, your readers are looking for.

Afterall -- you have what the sponsors want. And they have what YOU want.